EDUCATION

COLUMBIA UNIVERSITY, TEACHERS COLLEGE New York, New York
Master of Arts Administration, May 2001
Masters Thesis: The Art of Storytelling in America
Columbia Business School coursework included: Business Policy and Planning; Marketing; Leadership; Finance

GRINNELL COLLEGE, Grinnell, Iowa
Bachelor of Arts, English Literature, May 1994

WORK EXPERIENCE

INDEPENDENT RESEARCH

Research Consultant, Meetings that Matter, October 2000 - present
In cooperation with Princeton University Center for Arts and Cultural Policy Studies and MEM Associates, and with a grant from the Pew Charitable Trusts this study investigates the role that arts conferences play in advancing U.S. cultural policy.

• Attend and provide critical review of multiple U.S. arts conferences; schedule and mediate phone interviews and in- person roundtable discussions with key cultural policy leaders.
• Devise evaluation instrument; code and analyze 300 conference programs spanning 10 years; analyze and draw conclusions from policy discussions, interviews, conference panels, and database findings; produce summary report for each conference; co-author final report.

Research Consultant, NASAA-AFTA participate2001 Conference Evaluation, August 2001 - present
On behalf of the National Assembly of State Arts Agencies (NASAA) and Americans for the Arts (AFTA) this project aims to assess the effectiveness of the first NASAA-AFTA joint conference.

• Conceive and devise two-part survey instrument; conduct phone interviews with conference participants; code and input data; analyze and draw conclusions from findings; co-author interim and final report.

Market Research Consultant, Morgan Stanley, August 2001 - present
Conduct client feedback research for the institutional sales and trading arm of top tier investment bank.

• Schedule and conduct interviews with client constituency; co-edit surveys; code and input data; achieved high participation rate (98%) and success rate (95%).

THE MUSEUM OF MODERN ART, New York, New York

Marketing Coordinator, E-Commerce, July 1999 – September 2000

• Conducted market research and devised strategic marketing plans for MoMA.org, MoMA Online Store, MoMA E-Cards and E-News.
• Managed core group of three consultants and four interns in execution of strategic marketing plans. Increased
  traffic for MoMA.org (200%) and MoMA Online Store (470%). Increased MoMA Online Store holiday sales
  (430%).Tripled E-News subscriber base and number of E-Cards sent.
• Produced in-depth quarterly analysis of dynamics between MoMA Online Store traffic, sales, and conversion
  rate, and MoMA.org traffic as they pertained to industry trends; calculated volume/cost/sales estimates for
  MoMA Online Store.
• Researched and identified strategic partnerships; project managed MoMA Store Affiliate Network comprising 2,000 affiliate Web sites; coordinated online ad campaigns and sponsorships; oversaw departmental budget.

Marketing Intern, New Media, September 1998 – June 1999

• Assisted in launch of MoMA Online Store; analyzed MoMA.org and MoMA Store traffic; coordinated launch
  of seven MoMA E-Newsletters. Reconciled departmental budget.

CHANNEL THIRTEEN, WNET, New York, New York

Production Intern, New Media, July 1998 – Dec 1998

• Assisted in launch of online course for teachers: Internet in Action: Web in the Classroom.
• Wrote reviews of education-based Web sites for publication on wNetSchool’s “Selected Sites”; produced “Quick
  Links” reference source; devised and implemented search engine marketing plan.

THE JUNGLE THEATER, Minneapolis, Minnesota

Community Outreach Manager and Box Office Manager, July 1996 - August 1997

• Project managed the Audience Diversification Project, Access to the Theater Program for the Deaf or Visually
  Impaired, and School Matinée Program. Increased audience participation by 72%. Created outreach database to
  track participants; facilitated post-show lecture series; coordinated special event symposiums.
• Managed box office staff of three; generated group sales; assisted in the taking and placing of reservations.

UNIVERSITY OF MINNESOTA PRESS, Minneapolis, Minnesota

Assistant Publicist and Senior Customer Service Representative, March 1995 - July 1996

• Worked closely with Publicity Director to expand customer base into new markets.
• Wrote and edited press releases; coordinated book signings and author interviews; redesigned constituent database.
• Trained and supervised employees; facilitated bookstore orders.

RECENT SPEAKING ENGAGEMENTS

• 2001 Brock University, “Storytelling in the Americas Academic Conference”
  Presenter, “Masters Thesis: The Art of Storytelling in America”
• 2000 Columbia University, Arts Administration Graduate Program
  Guest Lecturer, “Use of Internet in Non-Profit Organizations”
  Scottish Enterprise, Glasgow, Scotland
  Instructor, Masterclass in E-Commerce Marketing
• 1999 Columbia University, Arts Administration Graduate Program
  Guest Speaker, “Online Marketing”

PUBLICATIONS AND REPORTS

Forthcoming. “Storytelling in the Americas.” For inclusion in a collection of essays in honor of Professor Jean Bernabé. Co-authored with Diana Ramassamy of Centre de Recherches Latino-Américain. Ibis Rouge Editions. Matory, French Guiana, 2002.

Forthcoming. "Meetings that Matter: Measuring the Impact of Convenings on Arts Policy.” To be submitted to The Pew Charitable Trusts. Co-authored with Steven Tepper of Princeton University. August 2002.

“NASAA/AFTA Joint Conference Assessment Final Report.” To be submitted to the National Assembly of State Arts Agencies and Americans for the Arts. Co-authored with Steven Tepper of Princeton University. February 2002.

“NASAA/AFTA Joint Conference Assessment Interim Report.” Submitted to the National Assembly of State Arts Agencies and Americans for the Arts. Co-authored with Steven Tepper of Princeton University. 2001.

COMPUTER SKILLS

Proficient in Microsoft Office applications and Access, HTML, PeopleSoft, NetTracker Web Tracking software, AS400, MediaMetrix, MessageMedia E-Mail Marketing Software, RunTime 2.5, Bfast Affiliate Software.
Stephanie Lynne Hinton graduated with a B.A. in English Literature from Grinnell College in 1994. She completed an M.A. in Arts Administration at Columbia University in 2001. Hinton's research interests include U.S. Cultural Policy, leadership initiatives in the arts and the art of storytelling. She has worked as a researcher with Princeton University Center for Arts and Cultural Policy Studies, as well as Americans for the Arts and National Assembly of State Arts Agencies. She is currently developing a study of professional storytellers in the U.S. under the auspices of Columbia University's Research Center for Arts and Culture.